For The Love: How football supporters can change the world

What does it mean to be a football supporter in the 21st century? 

Every club is fundamentally an expression of its community, but many are leaving the people and places that made and sustained them behind in pursuit of vast riches and other abstract goals like ‘sportswashing’ the reputation of nation states. 

Rising ticket prices, breakaway leagues and the erosion of the grassroots pyramid can make it all seem hopeless for the average working-class supporter. 

However, football supporters are organising, overcoming tribalism, and rediscovering the ties that bind them together to fight back against billionaire owners and powerful broadcasters. The same tactics, cooperation and solidarity are also being harnessed to reestablish the link between football and its communities to transform life for working class people up and down the country. 

Football supporters are the biggest organised group of people in every town and city across the UK. We are considerably more powerful than we know, and we can use that power to go beyond simply saving the game we love. 

This book shows how supporters can use that collective power to take back our clubs and the game from disconnected owners, and revolutionise our communities at the same time.

Paperback version